The Research on Upgrading China's Private Enterprises' Competitiveness in the Economic Downturn

The exports of China's private sector account for a considerable proportion of the aggregate export values of China. However the sweeping influence of the global economic downturn makes the export of China's private enterprises shrink considerably. This Paper adopts a couple of research methods, namely, quantitative analysis, qualitative analysis and PEST method, etc. It tries to find out the disadvantages of China's private businesses in terms of international operations. The drawbacks are low level of products R&D, lack of self-innovation, absence of brand marketing, shortage of talents, etc. In virtue of the previous findings, the Paper puts forward some practical countermeasures and the consequent strategies of realizing the harmonious and sustainable development of China's private enterprises.