It Costs a Lot to Look This Cheap: Preference for Low-Quality Graphic Design

被引:2
|
作者
Zenner, Shannon [1 ]
机构
[1] Univ N Carolina, Sch Media & Journalism, Chapel Hill, NC 27515 USA
关键词
PERCEIVED ADVERTISING COSTS; PACKAGING DESIGN; AESTHETIC PLEASURE; PRODUCT; PERCEPTIONS; PRICE; SUSTAINABILITY; COMPLEXITY; EXPENSE; BEAUTY;
D O I
10.1080/15551393.2019.1577076
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Some 1,000 surveys were conducted on Amazon's MTurk, asking respondents to rate a high- and low-quality visual design, in this case a billboard ad. While most respondents preferred the high-quality ad, over a third opted for the low-quality design. Respondents who showed a preference for the low-quality design liked it for its "static" qualities, in that it was common, typical, average, and standard. Those who preferred the high-quality design liked it for its "dynamic" qualities, such that it was innovative, fascinating, novel, creative, and rich in elements. Older participants show a significant preference for the low-quality design. Implications of these findings for different types of visual communication are discussed.
引用
收藏
页码:22 / 31
页数:10
相关论文
共 13 条
  • [1] Expression of conditioned preference for low-quality food in sheep is modulated by foraging costs
    Catanese, F.
    Distel, R. A.
    Villalba, J. J.
    [J]. ANIMAL, 2015, 9 (06) : 1045 - 1052
  • [2] Role of early experience in the development of preference for low-quality food in sheep
    Catanese, F.
    Distel, R. A.
    Rodriguez Iglesias, R. M.
    Villalba, J. J.
    [J]. ANIMAL, 2010, 4 (05) : 784 - 791
  • [3] Novel Design for Rotary Burner for Low-Quality Pellets
    Holubcik, Michal
    Durcansky, Peter
    Jandacka, Jozef
    Najser, Jan
    Klacko, Andrej
    [J]. APPLIED SCIENCES-BASEL, 2023, 13 (05):
  • [4] Reducing Manual Annotation Costs for Cell Segmentation by Upgrading Low-Quality Annotations
    Vadineanu, Serban
    Pelt, Daniel M.
    Dzyubachyk, Oleh
    Batenburg, Kees Joost
    [J]. JOURNAL OF IMAGING, 2024, 10 (07)
  • [5] Why Cheap, Low-Quality Giveaways Are Bad for Brands Quality of Freebies Drives Consumer Attitudes, But Personalization Can Help
    Stabler, Samuel
    [J]. JOURNAL OF ADVERTISING RESEARCH, 2021, 61 (02) : 017 - 177
  • [6] The influence of familiar characters and other appealing images on young children's preference for low-quality objects
    Danovitch, Judith H.
    Mills, Candice M.
    [J]. BRITISH JOURNAL OF DEVELOPMENTAL PSYCHOLOGY, 2017, 35 (03) : 476 - 481
  • [7] PERFORMANCE EVALUATION AND MIX PROPORTION DESIGN OF CONCRETE USING LOW-QUALITY RECYCLED AGGREGATE
    Nguyen, Anh Duc
    Dosho, Yasuhiro
    [J]. Journal of Structural and Construction Engineering, 2023, 88 (809): : 1060 - 1071
  • [8] A robust internal model control design for low-quality waste heat power generation systems
    Xiao, Yanjun
    Li, Shifang
    Zhang, Kun
    Zhang, Yameng
    Xiao, Yanchun
    [J]. Journal of Intelligent and Fuzzy Systems, 2024, 46 (04): : 7969 - 7987
  • [9] Performance evaluation and mix proportion design of concrete using low-quality recycled aggregate: Application for structural concrete in Vietnam
    Nguyen, Anh Duc
    Dosho, Yasuhiro
    [J]. JAPAN ARCHITECTURAL REVIEW, 2024, 7 (01):
  • [10] Co-pyrolysis of lignocellulosic biomass with low-quality coal: Optimal design and synergistic effect from gaseous products distribution
    Wu, Zhiqiang
    Li, Yaowu
    Xu, Donghai
    Meng, Haiyu
    [J]. FUEL, 2019, 236 : 43 - 54