The Evolution of Chinese Sportswear Brand in NBA

被引：0

作者：

Zhu, Wei Ming ^{[1
]}

Chen, Yan ^{[1
]}

机构：

[1] Soochow Univ, Sch Mat Engn, Suzhou 215021, Peoples R China

来源：

TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, VOLS 1 AND 2 | 2008年

关键词：

sporting goods; clothing; marketing; global optimization; business;

D O I：

10.3993/tbis2008089

中图分类号：

R318 [生物医学工程];

学科分类号：

0831 ;

摘要：

The organizing systems and business model of NBA, the mutual relations among Chinese players, Chinese sports market and NBA are analyzed in this paper. The evolution theory of Chinese sportswear brands in global market is studied on the basis of the analyses. It can be proved successful that the Chinese sportswear brands come into NBA and to choose Houston Rockets players as their spokesperson.

引用

页码：539 / 543

页数：5

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