The Best Business Moves You Can Use To Enhance Your Practice

被引:0
|
作者
Lam, Samuel M. [1 ]
机构
[1] Lam Facial Plast, 6101 Chapel Hill Blvd,Suite 101, Plano, TX 75093 USA
关键词
Unique selling proposition; Videos; Leadership; Long tail; Business; Plastic surgery practice; Gross margin; Internal sales;
D O I
10.1016/j.fsc.2020.07.003
中图分类号
R61 [外科手术学];
学科分类号
摘要
This article offers a practical approach for cosmetic surgeons to develop and enhance their clinical practice by offering pearls that have worked for the author. Leadership of staff is the cornerstone of developing a successful business practice by hiring, retaining, and inspiring key talent. It is important to develop a clear vision for a practice and to articulate a unique selling proposition that can attract patients and be effectively communicated by authentic videos. Peers can be a source of accountability and feedback and can help provide support and structure to a business owner.
引用
收藏
页码:523 / +
页数:9
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