The Adoption of Web 2.0 Platforms

被引：0
|
作者：
Srinivasan, Nikhil [1 ]
Damsgaard, Jan [1 ]
机构：
[1] Dept Informat Technol Management, DK-2000 Copenhagen, Denmark
来源：
GOVERNANCE AND SUSTAINABILITY IN INFORMATION SYSTEMS: MANAGING THE TRANSFER AND DIFFUSION OF IT | 2011年 / 366卷
关键词：
web; 2.0; adoption; social network; diffusion; TECHNOLOGY ACCEPTANCE MODEL; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; DIFFUSION;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In this paper we study the adoption of Web 2.0 platforms. Existing theoretical approaches to understand the adoption of IT are critically re-examined for their applicability in the Web 2.0 domain. We find that the two basic assumptions of traditional approaches 1) the unit of analysis is a person and 2) the technology's primary utility is personal, does not hold for Web 2.0 platforms. Instead, we argue, the appropriate unit of adoption is the social network and the utility stems mainly from collective use.
引用
收藏
页码：364 / 370
页数：7
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