Exploring the potential for ethical labelling

In 2015, sales of packaged food, soft drinks and hot drinks products bearing at least one ethical claim stood at USD792 billion; a tangible manifestation of the increasingly pivotal role of corporate social responsibility (CSR). Hiding an unfavourable ethical scorecard from discerning consumers no longer remains an option, what with the bright spotlights of social media and global landscape of interconnected consumers, always just one swipe away from a negative story and a potential sales bottleneck. There is a re-imagining of potential within the CSR space taking place, as global players adopt a progressively proactive, rather than purely reactive stance to driving value from ethics.