Endowment Effect as Inertia Equity in Brand Switching

被引：0
|
作者：
Ye, Gewei [1 ]
Haugtvedt, Curtis [1 ]
Van Raaij, W. Fred [1 ]
机构：
[1] Towson Univ, Towson, MD 21252 USA
来源：
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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收藏
页码：329 / 329
页数：1
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