Research of Product Design Strategy

The article investigates strategy of company's product design and development considering the whole lifespan of product and the development course of enterprise. It suggests enterprises of different nature, enterprises at different developing stage will adopt different mode strategies. It also announces close causality between development course of company and central technology and product. The result indicated in different developing stages such as company development period, crisis predicament period, lasting steadies period, improving by payback period, issues steadies secondary period, declining go and live period, enterprise should pursue different mode product tactics of research and development such as shrinking strategy, consolidating strategy, innovation keeping forging ahead strategy. Enterprise should break regular management mode so as to introduce different research and development mode to promote enterprise's competitiveness effectively.