Interacting is believing? Examining bottom-Up credibility of blogs among politically interested Internet users

This study examines how politically interested Internet users perceive blogs as a credible source of news and information. More specifically, this study aims to identify a new possible factor that has a moderating impact on blog credibility assessment in the collaborative nature of digital media circumstances. This study found that blog credibility was predicted by the interaction between blog reliance and online news activity, indicating that those who more actively interact with news and with other users judge blogs as more credible than those who do less so. Implications of the findings were discussed for future research.