Electronic word of mouth and hotel performance: A meta-analysis

被引：139
|
作者：
Yang, Yang [1 ]
Park, Sangwon [2 ]
Hu, Xingbao [1 ]
机构：
[1] Temple Univ, Dept Tourism & Hospitality Management, 1810 N 13th St, Philadelphia, PA 19122 USA
[2] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, 619,17 Sci Museum Rd, Kowloon, Hong Kong, Peoples R China
来源：
TOURISM MANAGEMENT | 2018年 / 67卷
关键词：
Meta-analysis; eWOM effect; Hotel performance; Hierarchical linear model (HLM); ONLINE CONSUMER REVIEWS; USER-GENERATED CONTENT; CUSTOMER REVIEWS; PRODUCT HETEROGENEITY; SOCIAL MEDIA; ROOM SALES; TOURISM; TRIPADVISOR; HOSPITALITY; BEHAVIOR;
D O I：
10.1016/j.tourman.2018.01.015
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This study synthesizes existing empirical results about the relationship between electronic word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from 25 articles, the average eWOM valence-based elasticity is estimated to be 0.888, whereas the average volume-based elasticity is 0.055. A hierarchical linear model is applied to uncover five aspects that explain variations in eWOM elasticities: research setting, data structure, variable measurement, model specification, and research outlet. The estimation results highlight several significant aspects affecting elasticity, such as year of study, geographic setting, panel data structure, data frequency, performance measurement, control of price variable, and function form. Finally, implications are provided for researchers and hoteliers. (C) 2018 Elsevier Ltd. All rights reserved.
引用
收藏
页码：248 / 260
页数：13
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