Research on the Last Mile Delivery of Rural E-commerce in China

Under the background of "Internet Plus", China's rural e-commerce has ushered in unprecedented development opportunities and challenges. Rural e-commerce has achieved remarkable results in increasing farmers' income and promoting rural economic development. However, the last mile delivery problem of rural e-commerce has become an obstacle and bottleneck for the further development of rural e-commerce. This paper analyzes in detail the last mile delivery problems of rural e-commerce in China, and then proposes to quicken the last mile infrastructure construction, improve rural informatization level, make the most of local logistics resources, make full use of Postal logistics system, and promote joint distribution, in order to solve the last mile delivery problems of rural e-commerce.