THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON THE ENTERPRISE COMPETITIVE STRENGTH

被引：0
|
作者：
Striteska, Michaela [1 ]
Kubiznakova, Katerina [2 ]
机构：
[1] Univ Pardubice, Fac Econ & Adm, Inst Business Econ & Management, Pardubice, Czech Republic
[2] Univ Pardubice, Fac Econ & Adm, Pardubice, Czech Republic
来源：
INNOVATION VISION 2020: SUSTAINABLE GROWTH, ENTREPRENEURSHIP, AND ECONOMIC DEVELOPMENT, VOLS 1-4 | 2012年
关键词：
Corporate Social Responsibility; competitiveness; competitive advantage; enterprise;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper deals with assessment of the impacts of CSR on business competitiveness. The purpose of the article is to find out whether and in what way the individual aspects of CSR contribute to strengthening of competitiveness. The main research goal is to identify and specify competitive advantages which the managers of leading Czech companies see in the area of CSR policy.
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页码：173 / +
页数：3
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