Directions of Development and Marketing Goals of Polish Service Companies in the EU Internal Market in Aspect of Internationalization

This article discusses issues related to the operation of service companies in Poland in the Silesian Voivodship, taking into account their development directions and the most important goals that companies undertake to meet market requirements and improve their market position, taking into account their aspirations to operate on EU market. The author presents the results of research conducted among enterprises in the Silesian Voivodship in which the aim is to depict the motives and ambitions of enterprises wishing to maintain their stabilization on the market and develop their functioning, especially in European Union, in order to gain more clients as well as to build a competitive advantage in the business environment. In the article, the author concerns the advantages coming from the functioning of enterprises in The Internal Market, as well as potential drawbacks which force the entrepreneurs to think globally not only locally if their aim is to stay competitive.