STUDIES IN E-COMMERCE CUSTOMERS TRUST SOURCE AND TRUST IMPACT FACTORS

被引：0
|
作者：
Ge Ping-ping [1 ]
Zeng Li-min [1 ]
机构：
[1] Wuhan Univ Technol, Wuhan, Peoples R China
来源：
3RD INTERNATIONAL SYMPOSIUM ON INFORMATION ENGINEERING AND ELECTRONIC COMMERCE (IEEC 2011), PROCEEDINGS | 2011年
关键词：
E-commerce; trust; trust source; influencing factors;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
E-commerce is the development trend of future business. However, lack of trust has become the bottleneck of e-commerce development perspectives. This paper explains the definition of e-commerce customers' trust at first, summarizes the domestic and foreign scholars' research and list e-commerce trust the source, and study in the factors of effecting. In order to enterprises in conducting e-commerce transactions on a guest in evaluation and selection provides certain basis.
引用
收藏
页码：406 / 409
页数：4
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