The Construction and Management of Waterfront Recreation Brand in Shanghai -Taking Suzhou Creek as an Example

被引：0

作者：

Wang Zhe ^{[1
]}

机构：

[1] Shanghai Int Studies Univ, Xianda Coll Econ & Humanities, Shanghai, Peoples R China

来源：

PROCEEDINGS OF THE 8TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TOURISM, MICE, HOSPITALITY MANAGEMENT AND EDUCATION SESSION (PT III) | 2012年

关键词：

Shanghai; Waterfront Recreation; Brand Construction Model; Brand Management; Suzhou Creek;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Suzhou Creek is one of the two golden urban recreation bands in Shanghai, however, its brand development is beyond optimism due to many restrictions. In order to find out applicable solutions and management strategies, the waterfront recreation brand model is constructed via on-site investigation and through logistic analysis with SPSS software. The weight factor affecting this brand is firstly extracted, and then corrected by introducing the reported data of several famous international rivers. This research may contribute to facilitate the local tourism development in Shanghai

引用

页码：223 / 232

页数：10

共 30 条

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