Adoption of Social Media for Internal Usage in a Global Enterprise

被引:7
|
作者
Stieglitz, Stefan [1 ]
Schallenmueller, Siegfried [1 ]
Meske, Christian [1 ]
机构
[1] Univ Munster, Dept Informat Syst, Munster, Germany
关键词
social media; adoption; global; life cycle; network effects; COMMUNITIES;
D O I
10.1109/WAINA.2013.212
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.
引用
收藏
页码:1483 / 1488
页数:6
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