Awareness and perceptions of the Johnson & Johnson campaign for nursing's future: Views from nursing students, RNs, and CNOs

The authors examined the awareness and attitudes of nursing students, RNs, and CNOs about initiatives to address nursing recruitment and retention, specifically the Johnson & Johnson Campaign for Nursing's Future. Nursing students, RNs, and CNOs reported a high level of awareness of several key elements of the Johnson & Johnson Campaign - advertisements, recruitment materials, the discover nursing.com Web site, and regional "Promise of Nursing" fundraising events. The immediate and far reach of this Campaign is both visible and perceived to have a positive impact on several dimensions. Nursing students, RNs in practice, and nurses in leadership see the Campaign through different lenses, with each emphasizing different issues of importance. The Campaign remains an ambitious and unique example of private sector involvement in helping address the current and projected future nursing shortage.