Character-Based Education to Develop Culture of Entrepreneurship in Higher Education

This research aims to produce an alternative integrated entrepreneurship education model for micro and small-scale enterprises (MSEs) to develop a university-based entrepreneurship culture. Supporting facilities should be available for The Entrepreneurship Education System to increase the behavioral competence of higher education graduates as well as to improve output competitiveness in the industry. Another strategy is to link the primary competencies of the study program with the institutionalized cultural development program. This research uses a constructivist learning theory in developing research work procedures. The approaches adapted to develop real structure and sequence of learning activities following the PATRIOT model. Learning activities begin with an introduction of the teachings values and basic concepts of scientific content, followed by fundamental principles of entrepreneurship, axioms and relevant theories (PAT). After that, learning focused on increasing the ability to recognize reality, business overview and the introduction of business objects in the industry (RIO). Based on these three core competencies, the learning scenario focused on improving the core competencies to act (T) which is to design a business plan. After testing this model in the industry, the results show that the teaching values, concepts, basic principles, rules and theories learned can improve understanding while learning about reality, business information, and objects of MSEs can improve the ability to form similar business plans after students involved in an internship program in the industry.