A Communication Effect Evaluation of Socialist Core Values in College Students from the Perspective of "New Media"

With the rapid development of information technology, new media has been favored by college students with its unique advantages, and has had an important influence on the life, study, communication, thinking and values of college students. New media development and information dissemination characteristics have a high degree of fit with the contemporary college students and the formation of personality characteristics. With the use of new media information carrier, to strengthen the ideological and political education of young college students, it is significant to cultivate and practice the socialist core values. With the rapid development of information technology and the advent of the Internet era, network media, mobile media, Internet TV and other new media came into being, the radio, television, newspapers and other traditional media have had a profound impact people's learning, life, thinking, the formation of values. Relevant data show that at present, mobile phones, networks, etc. as the representative of the new media has replaced the radio, television and other traditional media and has beenthe primary channel for contemporary college students to obtain information and communication. As an important member of the youth group, college students are in the important period of rapid formation of ideological cognition and values. It is of great significance to strengthen the education of socialist core values and improve their comprehensive quality and cultivate innovative talents.