Coupling Development Mechanism of Sports Industry and Tourism Industry in Hunan Province

Socio-economic development promotes the rapid development of sports industry. Although Hunan sports industry has achieved some results, the development of sports service industry, as the core of sports industry, still needs to be further promoted. A thorough study of the coupling development mechanism between sports industry and tourism industry is made. Taking the coupling of Hunan tourism industry and leisure sports industry as the research object, by using the methods of documentation, logical analysis, field investigation and mathematical statistics, this paper collects the research data and constructs the model of coupling degree and coordination degree between sports industry and tourism industry. On this basis, the evaluation of coupling degree and coordination degree between sports industry and tourism industry in Hunan Province is realized according to the indicators of coupling degree between sports industry and tourism industry in Hunan Province. The results show that there is a coupling relationship between tourism industry and sports industry in Hunan Province from the beginning of development; the degree of coupling and coordination between sports industry and tourism industry has increased year by year, from 0.257 in 2012 to 0.595 in 2018, which indicates that the mechanism of coupling development between sports industry and tourism industry in Hunan Province has developed well, but it is still at a low level, and there is still a lot of space and potential for development.