The Effect of Prototypical #MeToo Features on the Perception of Social-Sexual Behavior as Sexual Harassment

The #MeToo movement has to a large degree addressed a specific type of sexual harassment, focusing on quid pro quo over hostile environment type sexual harassment. Prototypical #MeToo features include male over female actor; superior over subordinate actor; repeated over single case harassment; private over public settings; personal over general targets and sexualized over non-sexualized physical contact. We predict that these prototypical #MeToo features that gained attention during the campaign will increase peoples' perception of which social-sexual behaviors are considered to be sexual harassment. Predictions were tested in a sample of 489 Norwegian participants (66% women). The results suggest that men tend to rate female actions as less harassing than male actions, while women did not make such a difference. We also observed a bias toward prototypical types of sexual harassment, as people perceive these more as sexual harassment compared to less prototypical but equally harmful types. Implications for future research on, and prevention of, sexual harassment are discussed.