Guideline of dissemination of quality management knowledge among Lithuanian agricultural producers

In the paper the global processes in agriculture are presented which show that the present support policy of agricultural producers has no future and they must be immediately ready for changes. Quality management is the most relevant to improvement of production process and incorporating all the participants of process. However, the dissemination of quality management knowledge among Lithuanian agricultural producers is slower in comparison to other branches of industry. The empirical research results show that more than a half of Lithuanian agricultural producers have a good quality understanding: they think that the quality is the satisfaction of customer requirements. It is the essence of TQM. However, their understanding of quality management, total quality management, ISO 9000 and ISO 14000 family standards is limited. The situation can be improved by the main guideline of dissemination of quality management knowledge presented in the paper.