Creating Enduring Customer Value

被引：1
|
作者：
Sheth, Jagdish N. [1 ]
Uslay, Can [2 ,3 ]
机构：
[1] Emory Univ, Goizueta Sch Business, Atlanta, GA USA
[2] Rutgers State Univ, Rutgers Business Sch, New Brunswick, NJ USA
[3] Rutgers State Univ, Rutgers Business Sch Newark & New Brunswick, 100 Rockafeller Rd, Piscataway, NJ 08854 USA
来源：
JOURNAL OF CREATING VALUE | 2022年 / 8卷 / 02期
关键词：
Customer value; business; philosophy; pandemic;
D O I：
10.1177/23949643221121865
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Definition precedes measurement. The authors define and discuss value, customers and processes to create value. To do so, they distinguish between three business philosophies (product-centric, competition-centric and customer-centric), three types of customers (user, payer and buyer) and three primary types of value (performance, affordability and service) based on these customers' preferences. They introduce and give examples of 10 unique ways of creating value for customers and conclude with research questions for creating enduring customer value.
引用
收藏
页码：241 / 252
页数：12
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