INSPIRING ACTION FOR SUSTAINABLE BUSINESS: A FIVE-PHASE APPROACH

Given the serious nature of environmental and social problems that currently face the world, it is imperative that business programs offered by higher education institutions provide a balanced approach to educating future business leaders. Part of a successful approach to business education will involve inspiring a sense of urgency among students regarding the needs of many aspects of society. This chapter will describe a sustainable business course intended to teach students the importance of leading businesses that balance economic, environmental, and social concerns. Presented in five phases, a detailed description of the structure of the course is provided. The concluding sections of the chapter contain an analysis of what was learned from the course design process along with a discussion of sustainability education issues that need addressing in the future.