Does Travel Really Enhance Destination-Country Image? Understanding Tourists' Changes in Perception toward a Destination Country

被引：5
|
作者：
Yu, Peng [1 ]
Zhang, Hongmei [2 ]
机构：
[1] Nanjing Univ, Sch Geog & Ocean Sci, Nanjing 210023, Peoples R China
[2] Shanghai Normal Univ, Shanghai Inst Tourism, Shanghai 200234, Peoples R China
来源：
SUSTAINABILITY | 2020年 / 12卷 / 10期
基金：
中国国家自然科学基金;
关键词：
destination-country image; enhanced image; complex image; perception changes; tourism experiences; PRODUCT-IMAGE; METAANALYSIS; FRAMEWORK; LOYALTY; KOREA;
D O I：
10.3390/su12104294
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Tourism has played a fundamental role in shaping the image of destination countries. This study aimed to examine changes in international tourists' enhanced and complex destination-country images (DCIs) by comparing pre- and post-trip perceptions. A total of 268 and 275 valid questionnaires from pre- and post-trip Chinese outbound tourists to South Korea, respectively, were collected. The results indicated that tourists' DCIs were dynamic and could be effectively promoted through their actual tourism experiences. Overall, when considering enhanced DCI perception, compared with pre-trip tourists, post-trip tourists possessed a positive complex DCI perception. Tourism could provide an important channel for promoting a destination country's image to the world.
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页数：12
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