Factors Influencing Quality of Tourist Experience from the Perspective of Service Quality: A Case Study of Huangshan Scenic Area

被引：0
|
作者：
Huang, Qixin [1 ]
Chen, Weijun [2 ]
机构：
[1] Jianghan Univ, Sch Business, Wuhan, Hubei, Peoples R China
[2] Wuhan Univ Technol, Sch Management, Wuhan, Hunan, Peoples R China
来源：
2013 3RD INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2013), VOL 3 | 2013年
关键词：
Quality of tourist experience; Service quality; Servicescape; Service encounter;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Based on first-hand data concerning the experience quality of tourists visiting Huangshan Scenic Area, we investigated the relationship between quality of tourist experience and service quality using regression analysis method. The conclusion shows that servicescape quality, service encounter quality and consumption emotion quality are major factors influencing service quality in tourism, the tourists' experience needs have differences in demographic characteristics and tourism characteristics. As a result, we put forward some measures for helping tourism sector in service quality management.
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页码：143 / +
页数：2
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