The Direction Information Diffusion Model Construction and Application Research

Information about enterprises and products expanding was the major component that affected the behavior of consumers, whose decision-making were strongly dependent on the information channel of communication. Generally, we use large scale-free network and reasonable self-organization network to describe this form of information diffusion channel topology. This paper based on the relationships between consumers, built with the information diffusion model, theoretical results and simulation results showed that the organizational structure of the model reasonable and possessing scale-free property. Made the two-way control strategy for the spreading of negative news, the strategy can achieve higher epidemic threshold, and can better maintain the network connectivity, through using the SI virus transmission model simulated bad news spreading in the model proved two-way control strategy was efficient. It provided a basic working idea for managers inhibiting corporate and product negative news spreading.