The Role of Online Reviews in Services Sector and Implications for Services Firms

被引：0
|
作者：
Sanghavi, Nitin [1 ]
De Mattos, Claudio [1 ]
McGuffog, Mary [1 ]
Kumar, Jain [1 ]
Salciuviene, Laura [2 ]
机构：
[1] Manchester Business Sch, Manchester, Lancs, England
[2] Univ Lancaster, Sch Management, Lancaster, England
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_163
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：849 / 850
页数：2
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