The orientation towards innovation of spa hotel management: the case of Romanian spa industry

被引：5
|
作者：
Nagy, Andrea [1 ]
机构：
[1] West Univ Timisoara, Fac Econ & Business Adm, Timisoara 300115, Romania
来源：
CHALLENGES AND INNOVATIONS IN MANAGEMENT AND LEADERSHIP 12TH INTERNATIONAL SYMPOSIUM IN MANAGEMENT | 2014年 / 124卷
关键词：
Innovation; Innovation orientation; Services; Hospitality; Hotel management; Spa industry; INTEGRATION; BEHAVIOR; TOURISM;
D O I：
10.1016/j.sbspro.2014.02.504
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The aim of this paper is to analyze the orientation towards innovation of the Romanian hotel managers in the spa industry. In order to determine this aspect, a pilot study based on an online questionnaire was applied to the hotel employees working in the industry, by analyzing the openness to innovation and involvement of employees in the innovation process. Firstly, the literature regarding innovation in services, hospitality and innovation orientation was reviewed. Secondly, the contextual background in which the study was developed (the Romanian spa industry) was analyzed. Thirdly, the results of the pilot study undertaken in order to determine the innovation orientation of the hotel managers of the spa industry were presented. (C) 2014 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：425 / 431
页数：7
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