The Effects of Green Image of Retailers on Shopping Value and Store Loyalty

被引：21
|
作者：
Yusof, Jamaliah Mohd. [1 ,2 ]
Musa, Rosidah [1 ,2 ]
Rahman, Sofiah Abd. [1 ,2 ]
机构：
[1] Univ Teknol MARA, Fac Business Management, Shah Alam 40450, Malaysia
[2] Univ Teknol MARA, Fac Business Management, Inst Business Excellence, Shah Alam 40450, Malaysia
来源：
ACE-BS 2012 BANGKOK | 2012年 / 50卷
关键词：
Green image; shopping value; store loyalty; consumer behavior; CONSUMER; SATISFACTION; BEHAVIOR; BRANDS; CUES;
D O I：
10.1016/j.sbspro.2012.08.074
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study aims at examining the influence of green image on shopping value and store loyalty. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers. Using structural equation modeling, it was found that green image of retailers has no significant relationship with store loyalty but has a significant influence on shopping value. Shopping value appears to mediate the relationship between green image of retailers and store loyalty. The result provides important findings to researchers and practitioners as well as implications for future research directions and management of the retail industry. (C) 2012 Published by Elsevier Ltd. Selection and peer-review under responsibility of the Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia
引用
收藏
页码：710 / 721
页数：12
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