CSR DRIVEN INNOVATION

This article is meant to examine corporate social responsibility driven innovation. After reviewing the innovation and social responsibility available literature, various new interpretations and concepts are identified, such as eco-innovation and social innovation, ideas that need to be analyzed and optimally applied at the level of the organization, in the context of an imperative need for continuous efforts towards sustainable development. The relationship corporate social responsibility - social innovation is depicted by means of an exploratory study that identifies the main CSR actions undertaken by the majors players on the Romanian market operating in four major industries, namely: telecom, oil, banking and food.