Success Factors of New Product Development: A Review of the Empirical Literature

被引：351
|
作者：
Ernst, H [1 ]
机构：
[1] Otto Beisheim Grad Sch Management, WHU, D-56179 Vallendar, Germany
来源：
INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS | 2002年 / 4卷 / 01期
关键词：
D O I：
10.1111/1468-2370.00075
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studies will be made.
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页码：1 / 40
页数：40
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