Suggestive Impact of Linguocultural Phenomena in Media Communication

This article considers the level of development of contemporary mass communication means and the specificity of their all-round impact on a person. Media culture influences society values, different social groups' way of thinking. However, in the conditions of mass introducing of informative and computer technologies, not only positive but also negative methods of mass communication impact both on a separate individual and on the society on the whole are being extended. Media culture is a unique social institution of information age, and such landmark fragment of American conceptosphere as linguocultural type (LCT) "the Hollywood Star" is media culture product and is analyzed in this work from conceptual, figurative and evaluative aspects. The specific trait of this linguocultural concept consists in its involvement into historical and cultural context, the ability to associate with verbal, symbolic and event-trigger phenomena known to all members of linguistic and cultural community. The work reveals verbal and semiotic characteristics of LCT under review, analyses its ethnocentric essence. Close attention is paid to psychological, linguistic and discursive aspects of suggestion of audiovisual means of mass media, to their communicative role. On the basis of linguocultural signs their suggestive impact on mass consciousness is shown in the process of media communication. The conclusion is drawn that subjective senses of the media culture products are actualized at the level of intellectual, evaluative and ideological text's implications.