Trust, as a main barrier in adoption to B2C E-Commerce

被引：0
|
作者：
Nagmetov, B. A. [1 ]
机构：
[1] Tashkent Univ Informat Technol, Nukus Branch, Nukus 742008, Karakalpakstan, Uzbekistan
来源：
2007 THIRD IEEE/IFIP INTERNATIONAL CONFERENCE IN CENTRAL ASIA ON INTERNET | 2007年
关键词：
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
As one of the main barriers of e-commerce, trust, has been the topic of many researches. Present paper studies the issue of trust as a fundamental barrier in adoption to business to consumer (B2C) E-commerce. In doing so, the paper will first identify trust building elements subsequently applying the main elements to B2C E-Commerce relationships.
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收藏
页码：218 / 222
页数：5
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