Empirical Research of Merger and Acquisition Performance on China's Media Industry Listed Company

In recent years, under the strong support of national policy, there was a wave of mergers and acquisitions in China's media industry listed companies. Mergers and acquisitions, however, are of good quantity is not equal to be of good quality and m&a get real improvement whether the performance of the company after the merger, acquisition characteristics of different changes will affect the performance of m&a. These are the media mergers and acquisitions of listed companies needed to answer questions. Therefore, based on the Shanghai and shenzhen a-share market in China from 2009 to 2013 in mergers and acquisitions of media listed companies as samples, using the factor analysis method, from the overall comprehensive performance, mergers and acquisitions of enterprise nature, its stake after the merger, mode of payment, whether to belong to the sample in 5 aspects of related party transactions mergers and acquisitions, mergers and acquisitions that year and year before three years after the merger of mergers and acquisitions performance evaluation. The study found that overall performance is improved after the merger, and the highest level of performance is the second year after the merger, but no significant change in the first year after the merger performance, mergers and acquisitions current performance decline. M&a characteristics different companies changes its m&a performance is also different.