Preliminary Discussion on the Innovation and Practice Within Cultural and Creative Industries and College MICE Education

From the perspective of cultural and creative industry, this study explores the innovation process of college MICE education practice. Based on the two innovative thinking models of sustainability and destructiveness, trying to deconstruct the economic education of colleges and universities, this study will integrate culture, innovation and creativity into the industry, therefore to construct the teaching concept of cultural innovation and industrial innovation. This research finds that through the destructive innovation and reform, the two-stage comparison of the practice teaching process can achieve the result of multiplication of theory and practice. There are two teaching results in this research. First, teachers can be suggested future curriculum design. Second, students have strong confidence and ability in future employment and entrepreneurship. In the end, it is suggested that college education and employment market be connected to each other in order to realize the educational concept of application-oriented talents.