Research on the Differentiated Service Strategy of Electric Power Customer under the New Situation

被引：0

作者：

Shen, Jianfei ^{[1
]}

Luo, Xiya ^{[1
]}

机构：

[1] NCEPU, Sch Business & Management, Beijing, Peoples R China

来源：

PSYCHOLOGY, MANAGEMENT AND SOCIAL SCIENCE | 2013年 / 17卷

关键词：

Electric customer; Differentiated marketing; Customer classification management;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

In 2012, the state grid corporation released No. 1 file, the title is "opinion about promoting the' three set five' system construction". Along with the development of buyer's market in electric, under the new situation, the traditional marketing model has become the obstacle of electric power enterprise's development, the "customer oriented" marketing model is gradually established. Therefore, this paper classifies electric power customers from sales and loyalty firstly, and then puts forward differentiated service strategy advice for them.

引用

页码：149 / 152

页数：4