THE USE OF POLITICAL BLOGS: AN ANALYSIS OF SOME KEY FACTORS

This paper aims to explore the factors that lead an Internet user to type comments on a political blog in more detail. Specifically, we sought to find out what political variables influence this behaviour and what uses of the Internet seem to favour it. We also studied the effect of a number of socio-demographic control variables. To do this, we used the data from the 2007 survey on "The Internet and political participation" (ref. 2736), run by the Centro de Investigaciones Sociologicas. We began with an exploratory factor analysis, which was followed by a logistic regression. In order to exclude influences on the model due to the first-level of digital divide, the sample chosen for the analysis comprised Spanish Internet Users.