Puritanism as moral advertisement helps solve the puzzle of ineffective moralization

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作者
Blancke, Stefaan [1 ]
机构
[1] Tilburg Univ, Tilburg Ctr Moral Philosophy Epistemol & Philosoph, Dept Philosophy, Tilburg, Netherlands
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中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The moral disciplining theory proposes that people moralize excessive innocent behavior to discipline others to behave in ways that facilitate cooperation. However, such disciplining might not always be effective. To solve this puzzle of ineffective moralization we should think of puritanism in terms of moral advertisement aimed at reputation management rather than the manipulation of others.
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