How to Cope with the Online Game Piracy of Two-sided Market

Based on game model, make a comparative analysis the strategy selection between one-sided market, tow-sided market with neutral platform, and tow-sided market with independent development platform. It shows that: (1) In one-side market, the interests of user and developer always are not consistent on the strategy of online game piracy, but in two-sided market, the interests of user, developer and platform always are consistent on the strategy of online game piracy; (2) Under two-sided market, the profit of platform, the surplus of user and developer are not always benefit from the improvement of online game protection. The key factor is improving the strength of online game protection to a specific threshold by one step; (3)In two-sided market, the adjustment of the operation modes of platform (such as neutrality or independent development) does not change the basic attitude tendency of all parties involved, but enhance the endogenous incentives of all parties involved to support or object the online game protection strategy.