A study on the use and development strategy of official Weibo of Minzu universities in China

With the development of Internet technology, Weibo has become the major means of social and information dissemination for college students due to its excellent convenience, timeliness, and interactivity. It brings huge opportunities to Minzu universities meanwhile some challenges followed. So it has become a realistic and urgent topic on how to run the official Weibo in Minzu universities. This article explains the significance of opening Weibo accounts for Minzu universities and takes 10 Minzu universities in China as examples to analyze the situations and relative problems of their official Weibo, raise some advices for the construction and management of Weibo in Minzu universities in three aspects: information post, brand establishing and public relations maintenance. The main purpose of this dissertation is to provide certain constructive suggestions for the future development of the official Weibo of Minzu universities in China.