In developing strategies to contest the systematic efforts to dismantle progressive social and economic policies generated through decades of activism, it is important to understand how discursive frames that were significant in social justice organizing in the United States have come to be subjugated, delegitimated, or co-opted, and have lost their power for social justice activism. Using a materialist feminist approach, I first examine the processes of subjugation and explore how movement actors choose frames within bounded discursive fields that become institutionalized, but lose critical feminist or progressive intent. I then discuss the delegitimation of a citizen's right to government support and the co-optation of progressive movement frames by conservative groups. I conclude with a materialist feminist call to attend to the multiple institutions (i.e., the state, law, market, and media) that contour the discursive field and the everyday practices of social movement organizations. This is a call for collective research, since no single case can attend to all of these dimensions and processes.