Innovating with Cloud Computing: Insights from Two Entrepreneurship Models

This paper analyzes how cloud computing - a technology allowing on-demand, "pay as you go" access to shared and configurable computing resources, can support entrepreneurship. By presenting insights from two theoretical models - causal logic entrepreneurship and effectual logic entrepreneurship, we discuss how entrepreneurs can take better advantage of the cloud - an area not yet covered by existing research. The analysis also informs future cloud technology development by suggesting new features to support specific entrepreneurial activities identified in this work.