Exploring Antecedents of Habit On Social Network Service

Social network service (SNS) with the Web 2.0 concept embedded involves using multimedia to enable social interaction and information sharing. The objective of this study is to explore the antecedents of habit in the context of social network services. Though the combination of media synchronization theory, social capital theory, and collaborative information exchange, we conducted and examined a model of SNS effects on the habit. In the research model, social interaction capital is proposed as one formative second-order construct driven by social network, share goal, and social trust, and information interaction capital also is proposed as another formative second-order construct driven by breath and quality of information exchange. It is hoped that platform managers can benefit from the insights and implement more effective management of SNS use.