Privacy in Social Media

被引：0

作者：

Ozkaya, Erdal ^{[1
]}

Islam, Rafiqul ^{[1
]}

机构：

[1] Charles Sturt Univ, Sch Comp & Math, Sydney, NSW, Australia

来源：

SECURITY AND PRIVACY IN COMMUNICATION NETWORKS, SECURECOMM 2017 | 2018年 / 239卷

关键词：

Social media issues; Platform; Target advertising; Big data; Social media; Social media platform; Social media issue; Targeted advertising; Social medium user; Collected user data; Political view;

D O I：

10.1007/978-3-319-78816-6_1

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper researched two issues; targeted advertising and politics in social media. In its findings, it was apparent that many social media platforms actively collected user data and used big data to store and analyze it so as to profile the users. From these profiles, targeted adverts were served to the users on their social media feeds. The data collection process was however found to be unethical and full of privacy intrusions. Concerning politics, it was found out that social media had been used as a political tool. There were findings that most users were annoyed with political posts being shown on their feeds. The culprits were found to be the algorithms behind social media feeds and suggestions and the users themselves. The paper gave recommendations said to be temporary solutions for the issues surrounding target advertising and politics in social media.

引用

页码：3 / 10

页数：8

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