The Impact of Intelligent Transport Systems on Office Location Attractiveness: Testing the Predictive Validity of a Location Choice Model

In recent years, a model was developed describing effects of Intelligent Transport Systems (ITS) on location preferences of office-keeping organisations in urbanised. The model is based on a Hierarchical Information Integration Approach, using Stated Preference data. The model indicates that ITS significantly contribute to office location preferences. This article presents an analysis of the predictive validity of that model. Office keeping organisations in two medium-sized Dutch cities (Nijmegen and Arnhem) were asked to evaluate existing office locations assuming different ITS scenarios. The analyses show that the model systematically underestimates the attractiveness of office locations. However, the part worth utility scores, describing the contribution of ITS to location preferences, appeared to be good estimators of the added value of ITS. Moreover, the ranking position that responding organisations give to the office locations in their cities is estimated properly by the model.