Research on Cigarette Brand Cultivation Based on Relational Marketing

被引：0
|
作者：
Chen Baosen [1 ]
机构：
[1] Sichuan Agr Univ, Sch Econ & Management, Yaan 625014, Peoples R China
来源：
PROCEEDINGS OF THE 2010 INTERNATIONAL CONFERENCE ON TECHNOLOGY INNOVATION AND INDUSTRY DEVELOPMENT | 2010年
关键词：
Relational marketing; Cigarette; Brand cultivation;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The paper in the brief review relations marketing connotation's foundation, analyzed the relational marketing characteristic, the union tobacco profession marketing reality, has given the cigarette brand relations marketing certain utilization main point, by time impetus cigarette brand effective cultivation.
引用
收藏
页码：868 / 871
页数：4
相关论文
共 50 条
  • [1] Research on the Cigarette Brand Competitiveness Promotion Strategy Based on Coordination Marketing
    Chen Baosen
    [J]. PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION, 2010, : 211 - 215
  • [2] Research on the Cultivation of Tea High-end Brand Prototype Based on Origin Marketing
    Cao, Fo-bao
    Lai, Ze-dong
    Yang, Jian-zhou
    [J]. 3RD INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2017), 2017, : 387 - 390
  • [3] Marketing and Brand Strategy of the Changde Cigarette Factory
    [J]. China's Foreign Trade, 2000, (12) : 14 - 15
  • [4] Research on Enterprise Brand Innovation based on Strategic Marketing
    Yang, Yi
    Cheng, Long
    Zhang, Rui
    [J]. PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE ON INNOVATIONS IN ECONOMIC MANAGEMENT AND SOCIAL SCIENCE (IEMSS 2017), 2017, 29 : 1524 - 1529
  • [5] Sedrin Brand Marketing Research
    Huang, Hui
    Yan, Ying
    Zhang, Qunhong
    [J]. CONFERENCE ON WEB BASED BUSINESS MANAGEMENT, VOLS 1-2, 2010, : 60 - +
  • [6] Brand strategy and integrated marketing communication (IMC) - A case study of player's cigarette brand marketing
    Dewhirst, T
    Davis, B
    [J]. JOURNAL OF ADVERTISING, 2005, 34 (04) : 81 - 92
  • [7] Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world
    Freeman, B.
    Chapman, S.
    [J]. TOBACCO CONTROL, 2009, 18 (03) : 212 - 217
  • [8] Marketing to the selfie generation: a case study of "A" cigarette brand marketing communication in Indonesia
    Astuti, P. A. S.
    Assunta, M.
    Freeman, B.
    [J]. TOBACCO INDUCED DISEASES, 2018, 16 : 283 - 283
  • [9] Research on the Construction of the Integrated Marketing Communications Based on the Brand Value
    Sunbo
    Zeng Zijing
    [J]. PROCEEDINGS OF THE 2013 INTERNATIONAL CONFERENCE ON THE MODERN DEVELOPMENT OF HUMANITIES AND SOCIAL SCIENCE, 2013, : 36 - 39
  • [10] Research on Brand Marketing Strategy Based on Virtual Reality Technology
    Zheng, Xiao-Jun
    Chen, Yi-Yang
    Cheng, Xiao-Mei
    [J]. PROCEEDINGS OF THE 4TH ANNUAL INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND CONTEMPORARY HUMANITY DEVELOPMENT (SSCHD 2018), 2018, 281 : 389 - 394
12345