ORGANISATIONAL LEARNING AS AN INNOVATIVE DETERMINANT OF ORGANISATIONAL SUSTAINABILITY: AN EVIDENCE BASED APPROACH

The aim of this paper is to investigate the importance of organisational learning (OL) in achieving organisational sustainability (OS) with respect to select pharmaceutical companies in India. Using descriptive research design tests, the causation and primary data are collected with the help of a survey questionnaire on a five-point Likert scale. A total of 198 responses were collected out of 344 respondents to whom the questionnaire was sent to, resulting in a response rate of 57.55%. In addition to the direct effects between OL and OS, the present study also tests for the indirect effect using a moderating variable such as Institutional Pressures between the two main constructs. Hierarchical multiple regression analysis is used to test the predictability of the direct and indirect effects. The findings of the study append the academic literature of OL and OS practices.