The Effects of Experience-Based Marketing Communication on Brand Relations and Hedonic Brand Attitudes: The Moderating Role of Affective Orientation

被引：0
|
作者：
Fransen, Marieke [1 ]
Lodder, Paulien [1 ]
机构：
[1] Univ Amsterdam, NL-1012 WX Amsterdam, Netherlands
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：801 / 802
页数：2
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