Price Effect of Counterfeit Products in Luxury Market

被引：0
|
作者：
Zhou, Li-yong [1 ]
Liu, Fei-fei [1 ]
Deng, De-xue [2 ]
机构：
[1] Chongqing Univ Arts & Sci, Inst Brand Sci, Chongqing 402160, Peoples R China
[2] Chongqing Univ Arts & Sci, Coll Civil Engn, Chongqing 402160, Peoples R China
来源：
2016 INTERNATIONAL CONFERENCE ON MANAGEMENT, ECONOMICS AND SOCIAL DEVELOPMENT (ICMESD 2016) | 2016年
关键词：
Luxury Products; Counterfeit Products; Price Effect;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Price is a key factor in the formation of counterfeit products market and a major driving factor influencing consumer purchase. This paper analyzes the function of luxury products prices and those of counterfeit ones in the market formation of counterfeit luxury products from perspectives of supply and demand. Then price factors influencing consumer purchase are divided into objective price factors and psychological price ones in order to present corresponding strategy for enterprises.
引用
收藏
页码：1278 / 1283
页数：6
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